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Sensor Tower has continued to consolidate the data business with its acquisition of Video Game Insights.
No figure has been placed on the deal, which sees the typically mobile-centric outfit gain more exposure to the PC and console business. This comes about a year after Sensor Tower acquired rival Data.ai.
“Gaming is a significant part of the digital economy, and with this acquisition, Sensor Tower is excited to offer our customers gaming insights across mobile, PC, Xbox and PlayStation,” Sensor Tower boss Oliver Yeh said.
“Video Game Insights has become a trusted name in the industry, providing its customers with reliable estimates on sales, pricing, engagement and ratings. We look forward to working with the entire Video Game Insights team to continue to innovate and provide Sensor Tower customers with the most comprehensive gaming insights.”
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